On-line Education
The interest of big investors in online education has made it a new focus for investment in the China's education industry. Students in underdeveloped and remote parts of the country are gaining the most from online education, but in addition online universities are now offering working people and students who have failed entrance exams an opportunity of training and education and The Ministry of Education has set up 2,027 off-campus learning centers (stations) around China, offering 140 majors in 10 disciplines, and have a total enrollment of 1.467 million.
Online education has also been helped by the spread of broadband technology.
Adult education in China is both dynamic and diverse. Online self-improvement opportunities are being embraced, especially in the technology field.
Marketing Information Products
In the month of June 2008, the average Chinese internet user spent 19 hours a week online, an increase of almost 3 hours over the period ending December 2007. They are looking at online music, news, video, search engines, email and online games. 18.5% are participating in online educational pursuits, and 25% are purchasing online.
The growing willingness of the Chinese to purchase online is a result of more developed and reliable payment and fulfillment systems (now used by 22.5% of Chinese internet users). Over 63 million Chinese people shop online, and the more reliable the systems become, the more that figure will increase.
Not surprisingly, the major cities of Shanghai and Beijing house the lion's share of online shoppers.
There is a big demand in China for information products, and with many professional Chinese being educated in English-speaking countries, they are more than willing to purchase such products online, in English.
While the pathways are there for marketing to the Chinese and quality translation services available if needed, there are cultural subtleties that should be understood before embarking on such a project.
No internet marketer can afford to ignore this emerging market in China. Find out what the opportunities are, and what you need to do to get a foot in the door now.
Article Source: http://EzineArticles.com/?expert=Kerry_Finch
