Coast Sotheby's came to Caimeiju with a vision. Their goal was to not only present their Southern California listings to Chinese and international buyers, but also provide them useful information about purchasing property in the U.S. While providing home buying information to potential buyers is nothing new, providing it to international buyers is, and to make it even more effective they chose online video as their conduit.
Since traditional video sharing sites like Youtube are blocked in China, they are working with Caimeiju to translate subtitles to their videos and post them to China's popular video sharing sites like Tudou, Youku, and Soufun Real Estate blog.  

Videos are currently in production but click here to see Sotheby's listings on Caimeiju.