Canada joins more than 130 countries with ADS, which allows Chinese travel agents to promote Canada as a destination for group leisure travel.  Canada's ADS is projected to grow the number of Chinese visiting Canada by 50 percent by 2015. "This agreement represents great potential for the visitor economy and future growth of the industry. The Canadian Tourism Commission (CTC) will take full advantage of this agreement and begin marketing business and leisure travel opportunities to the Chinese people," said Michele McKenzie, CTC president and CEO. Up until the important development, CTC has not been able to market directly to consumers but has been preparing for ADS by establishing an entry-level team, leveraging tourism opportunities for Canada, and creating key relationships on the ground that will be strategic going forward.  With this, CTC will propose and seek to implement a robust action plan to leverage the growing interest of Chinese travellers to Canada. "ADS opens a very big door.  We look forward to mobilizing quickly to take advantage of the 2010 Olympic and Paralympic Games and promoting Canada's image throughout this massive market," McKenzie said. Last year, visits to Canada by Chinese citizens were up 5.3 percent from 2007, for a total of 159,000. Chinese travellers had the highest average length of stay (28 nights) in Canada and spent more than visitors from any other country.
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