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Did China save GM’s Buick line?

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2009年全球十佳SUV 2009年全球十佳SUV buick.com.cn home page

Did China save GM’s Buick line? 
12/3/2009 Caimeiju Staff

MSN posted a story today about the last Pontiacs leaving the assembly line in Detroit. Pontiac, along with Saab, Saturn and Hummer have been discontinued from GM’s line up due to poor sales and the government restructuring of the company.

 

References were made to Pontiac’s hayday in the 60’s and 70’s of being a sought after muscle car and symbol of America’s love affair with cars. Buick on the other hand has been a poor performer for a long time with GM and struggles to sell 100,000 cars in the Unites State a year. So the reason why Buick still exists…China. 

It turns out that in China, owning a Buick is a symbol of status and sales there are doing quite well.
More importantly, there’s China. “Without China,” said GM design director Ed Welburn, “there’d be no Buick.” Through a series of historical flukes, Buick is the nameplate that General Motors wound up building in China, where it’s now one of most popular brands in one of the world's fastest-growing markets.  Killing Buick in the United States would irreparably harm the brand in Asia, GM officials believe.” - MSN

 

 


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