The article states that 500 stores were opened in Mainland China in 2008. Profits in China increased 11% last year while profits in the U.S. decreased by 5%. From June thru September of this year, YUM opened 267 stores globally, 88 which were located in China.

CEO David Novak says that operations in China will remain a focus of their company, and Economist Matt Robinson attributes the success to current positive growth in the Chinese Economy.

"It reflects the urbanization of China and the ongoing increase in living standards. … It's probably one of the driving reasons why anyone increasing market presence in China is doing particularly well." - Matt Robinson